The New Grandeur Tops 10,000 First-Day Orders, Showing Sedan Demand
Published: · Source: mk.co.kr
Hyundai Motor’s midsize-large sedan, The New Grandeur, exceeded 10,000 contracts on its first day of release. The result confirmed demand for the brand’s flagship sedan even as SUVs continue to dominate the market. The model is equipped with the Pleos Connect infotainment system, while the top Calligraphy trim accounted for 41% of early contracts. That points to a clear preference for premium specifications from the start. The New Grandeur’s initial contract performance is expected to influence competition in Korea’s midsize-large sedan market and the sales momentum of Hyundai’s sedan lineup. Source: mk.co.kr
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