Kia Returns to Japan After 30 Years With PV5 Electric Commercial Van

Kia has begun a renewed push into the Japanese market with its purpose-built vehicle, the PV5. The move marks its first major challenge there in about 30 years since the 1990s, and this time Kia is leading not with passenger cars but with an electric commercial van. The company unveiled the PV5 in Japan and said the effort is meaningful as an attempt to secure an early position in a niche market with demand for commercial electric vehicles. Kia set a sales target of 1,000 units for this year. Although local brands hold strong influence in Japan’s auto market, Kia is seeking an entry point through a differentiated PBV lineup. Its results will depend on demand for electric commercial vans and early sales momentum. Source: mk.co.kr