GS25 Bets on Rain-Sun Umbrellas as Climate-Ready Demand Rises

GS25 will focus on developing rain-sun umbrellas as a strategic product for responding to climate change, even as they sell on days without rain. The move comes as sudden, squall-like downpours followed by renewed heat become more frequent, lifting demand for items that work both as umbrellas and parasols. The product can help consumers deal with abrupt rain and strong sunlight in changing weather. The original report did not provide specific sales figures, but GS25 is positioning the category to reflect shifting consumption patterns caused by climate change. Source: mk.co.kr