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跑步热带动食品业赞助竞争，Hi-Mune冠名支持“I Am Solo Run”
发布: · 来源: mk.co.kr
一句$话总结: 近期跑步热升温，食品行业加快扩大与跑者的接触，Ildong Foodis旗下Hi-Mune通过官方赞助和赛事展位参与其中。
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매일 5분 안에 핵심 뉴스
随着近期跑步热潮扩散，食品行业围绕跑步人群的赞助竞争正在加速。Ildong Foodis旗下蛋白质品牌Hi-Mune作为“I Am Solo Run”官方赞助商参与，并在比赛当天运营Hi-Mune展位，以扩大与参赛者的接触。行业正顺应喜欢跑步的消费者增加这一趋势，通过赞助体育活动和现场展位运营来强化品牌体验。此次动向显示，食品品牌正在把营销与跑步文化结合，扩大与消费者直接见面的机会。来源：mk.co.kr。
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