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C-commerce连续5个月负增长，质量争议冲击低价战略
发布: · 来源: hankyung.com
一句$话总结: 中国电商平台在韩国因质量、安全性疑虑和服务不满累积，连续5个月出现负增长，低价战略的局限正在显现。
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中国电商平台，即韩国所称的C-commerce，正因质量争议而失去增长势头。据韩国经济新闻报道，产品质量与安全性不信任、服务不满持续累积，使C-commerce连续5个月呈现负增长。相关平台曾凭借超低价迅速吸引用户，但随着消费者减少复购，增长动力明显减弱。AliExpress、Temu、Shein等主要平台增速放缓，可能影响韩国电商市场的竞争格局。业内认为，较低的客户忠诚度以及与本土既有强者的竞争，将成为今后扩张的重要变量。来源: hankyung.com
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