macro1 min
瑞士葡萄酒出口仅占1%，为何在海外如此少见
发布: · 来源: mk.co.kr
一句$话总结: 瑞士葡萄酒出口占比仅为1%，海外消费者并不容易接触。除了巧克力和阿尔卑斯风景，瑞士以本地消费为中心的葡萄酒文化也受到关注。
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瑞士葡萄酒之所以让海外消费者感到陌生，是因为其出口占比仅为1%，大部分都在本国消费。提到瑞士，人们通常先想到巧克力广告般清澈的牧场，以及终年积雪山峰下整洁有序的城市景观。但葡萄酒同样是当地生活中值得关注的一部分。由于生产出的葡萄酒相当多都在瑞士境内被消费，其在海外市场的存在感相对有限。如此低的出口比例，使瑞士葡萄酒更多成为旅行或当地体验中才能遇见的产品。对海外爱好者而言，稀缺性可能增加吸引力，但获得渠道仍然有限。来源: mk.co.kr
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