K-Chicken Boom Grows as Korean Brands Become a Must-Try for Tourists

As interest in K-content and K-food continues to rise, Korean chicken brands are drawing attention from foreign tourists. Domestic chicken brands such as BBQ are becoming increasingly popular among visitors to Korea, and tasting Korean chicken is emerging as a must-do part of travel itineraries. The trend is linked to the wider spread of Korean dramas, music and food culture, which has increased curiosity about Korean cuisine. Chicken is often cited as a clear example of growing foreign demand because it is easy to access and has distinctive Korean-style sauces and cooking methods. Industry observers expect spending by foreign visitors to help expand awareness of Korean chicken brands. Source: mk.co.kr