Audi Korea’s New A6 Targets Trust Recovery With ‘Success Partner’ Pitch

Audi Korea is moving to restore customer trust in South Korea with the new A6. According to the original report, the company stressed a pledge to do better for Korean customers and presented the new A6 as a “partner for success.” The context is that Audi Korea had faced difficulties building customer confidence in the market because of product issues and sales suspensions. The new A6 was introduced as a model highlighting special attention to Korean customers and the fulfillment of earlier promises. The key question ahead is whether that trust-building message translates into actual purchase experience and service satisfaction. Source: mk.co.kr