Jeju Samdasoo Targets China Bottled Water Market as Premium Asia Brand

Jeju Samdasoo has begun a full-scale push into China’s bottled water market, moving beyond its domestic base in South Korea. The Jeju Special Self-Governing Province-related producer of Jeju Samdasoo is focusing on expanding the brand’s position in China’s consumer market. The move reflects a strategy aimed at overseas growth, especially in China, under the view that the domestic market alone is limited. Attention is now on whether Jeju Samdasoo can be recognized by Chinese consumers as a premium Asian bottled water brand. Its performance in China is expected to serve as a gauge for future brand expansion and overseas business direction. Source: mk.co.kr