C-Commerce Shrinks for Fifth Month as Quality Concerns Hit Low-Price Push

Chinese e-commerce platforms, often called C-commerce in Korea, are losing momentum amid quality concerns. According to Hankyung, accumulated distrust over product quality and safety, along with service complaints, has pushed the sector into a fifth consecutive month of negative growth. The platforms attracted users quickly with ultra-low prices, but weaker repeat purchases have reduced their growth engine. Slower momentum at major names such as AliExpress, Temu and Shein could affect competition in Korea’s e-commerce market. Industry observers see low customer loyalty and rivalry with established players as key variables for future expansion. Source: hankyung.com