Louis Vuitton Chairman Returns to Korea After 3 Years, Checks Seoul Luxury Stores

Bernard Arnault, chairman of LVMH, visited Korea for the first time in three years and inspected major luxury retail locations in Seoul over the course of a day. He stopped at Shinsegae Department Store’s main branch and Gangnam branch, as well as Lotte Department Store’s main branch and Jamsil branch, covering about 47 kilometers in total travel distance. At the sites, he was reported to have checked LVMH brand stores including Louis Vuitton, Dior and Bulgari. The itinerary shows a direct review of key luxury distribution points in Korea and highlights LVMH’s focus on department store channels and flagship brand operations in the country. Source: mk.co.kr