Accommodation Type Tops Korean Travelers’ Lodging Search Priorities

Korean travelers appear to consider “accommodation type” first when choosing where to stay. Digital travel platform Agoda released a ranking of accommodation search filter use among Korean travelers and said accommodation type took the top spot. Guest reviews and breakfast availability also ranked among the leading filters. The results show that travelers are not looking only at location or ratings, but also comparing the kind of lodging they want, actual guest experiences and meal conditions. For the lodging industry, the filter rankings suggest a need to present property information and search exposure in more detailed ways. Source: mk.co.kr