Top U.S. MBA Demand Slumps as Former High-Salary Ticket Cuts Tuition

Top U.S. MBA programs, once seen as a reliable path to six-figure salaries, are fighting to attract students as applications fall sharply. As their popularity declines, some programs are moving to steep tuition discounts described as a “half-price sale,” while also launching AI-focused courses and revising curricula. The perception of the MBA as a direct route to high-paying jobs is weakening, pushing universities to compete harder for applicants. The appeal of MBA programs is likely to depend on lower cost burdens and education aligned with new demand such as artificial intelligence. Source: mk.co.kr