Traditional Liquor and Whisky Makers Face Label Shock Over Warning Images

Traditional Korean liquor and whisky makers are facing a shock over the issue of warning images on alcohol bottles. According to hankyung.com, the industry has long used bottles as part of brand identity and visual craftsmanship, but worries that warning images could force major changes to labels and overall bottle design. In these categories, bottle shape, label design and packaging are closely tied to product image and consumer choice. The debate could expand into a broader question of how to balance alcohol labeling rules with brand expression. Source: hankyung.com