Coway Pushes Rental Beds as Ace and Simmons Stay Calm

Coway is moving to raise its profile in the bed market by putting rental beds at the center of its strategy. According to hankyung.com, Coway is emphasizing a rental-based bed model, while major existing bed makers Ace and Simmons have shown a muted response. The report focuses on Coway, widely known for rental businesses such as water purifiers, extending that model into beds. By contrast, Ace and Simmons are said to have shown no notable signs of disruption within the current market structure. As rental beds become another option for consumers, industry competition and the reactions of established brands may help indicate the market’s direction. Source: hankyung.com