Food Brands Chase Running Boom as Hi-Mune Sponsors ‘I Am Solo Run’

As the recent running boom spreads, food companies are moving faster in their sponsorship competition for runners. Ildong Foodis’ protein brand Hi-Mune joined as an official sponsor of ‘I Am Solo Run’ and operated a Hi-Mune booth on race day to expand contact with participants. The industry is responding to the growing base of consumers who enjoy running by strengthening brand experiences through sports event sponsorships and on-site booths. This move shows food brands expanding marketing that connects directly with consumers by linking with running culture. Source: mk.co.kr.